Our Eco Chill Box is here! We haven’t taken our eyes off our sustainability goals, and we’re delighted to announce the launch of our NEW cardboard insulator.

After 3,200 hours of testing, the Eco Chill Box will replace our old insulation, keeping your ingredients fresh on the way to your door, and making our big red box more sustainable.

So why are we so excited? Because this new insulator not only keeps your ingredients cool and fresh, it will also remove 74.5 tonnes of plastic from our boxes.

We can’t wait for you to see it in action, so tag us @goustocooking when you get yours.

What is it?

The Eco Chill Box is the first of its kind in the UK. A cardboard recipe box insulator that keeps the ingredients in your box fresh (making sure we don’t waste any food) while also being much easier to recycle.

How do you recycle it?

It’s super simple. Pull the lid and base off, flatten the box’s walls and pop all three pieces in your paper recycling bin.

For the ice packs, rip off the paper layer and pop it in your paper recycling bin. The plastic pouch (once drained) can be recycled with plastic bags at larger supermarkets.

It’s taken a while to get here

It’s been a long road with some interesting challenges and a lot of trial and error. From the design, to building a whole new machine in our factory, it wasn’t easy getting it right – but we kept at it and it’s paid off.

We couldn’t have done it without you

Our customers (that’s you!) deserve a huge thank you. Without you, the Eco Chill Box wouldn’t exist. 4,000 of you helped us trial and test it, giving us your honest feedback. So it’s thanks to you we’ve managed to reduce the plastic in your Gousto delivery by so much.

What’s next? 

We’re still determined to make Gousto a sustainable way to enjoy food. From cardboard egg boxes to paper rice bags, we’ve removed a lot of plastic packaging from our boxes – but we won’t be stopping there.

Our new sustainability mission is to make sure all Gousto-branded packaging to be reusable, recyclable or compostable by 2022.

Have you been one of the first to get an Eco Chill Box in your Gousto delivery? Let us know what you thought of it in the comments!